The Unseen Threads: Who Really Cleans Up Our Closets?
Take a look at your wardrobe. What happens to that fast-fashion shirt when you get bored of it? In a typical Indian household, we already have a world-class recycling system: A fancy shirt becomes casual wear, then nightwear, then the official " Holi t-shirt , " then a dusting cloth, and finally, it achieves nirvana as the ultimate pocha (floor mop). Humare gharon mein toh kapdo ka punarjanm hota hai! (In our homes, clothes get reincarnated!) We might donate the good ones, feeling like we've done a noble deed. But what about the millions of tons of clothes that don't become our household pochas ? Massive brands love to talk about " sustainability " on Instagram, slapping a green leaf emoji on their bio. But when those fast-fashion trends die out in a month, do these companies actually help collect, recycle, or reuse the mountains of deadstock? The answer is a simple, resounding no . Asliyat mein, zyadatar sirf greenwashing hai (In reality, most of it is...